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With the Kate Effect adding a reported 1 billion to the British fashion industry, a nod from the Princess of Wales is one of the highest honours a brand can receive Whether it is a family wedding, christening, Trooping the Colour, or her moving trip to Southport last year, Kate has worn McQueen on some of the most important occasions of her royal career, trusting the British fashion house to deliver the perfect balance of feminine silhouettes and impeccable tailoring that means she always looks elevated

The V-neck design offers the perfect amount of cleavage, and the straps (and cups) ensure everything stays in place

But these were potentially the most fraught purchase of the day

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Going for too tight or too loose clothes can make you look awkward and reduce your smart appearance