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The Late-Night Transition Alternatively, some brides deeply cherish their primary gown and prefer to stay in it for the vast majority of the evening, only opting to change in the final, most energetic hour or two of the night

Hong Kong brand Shanghai Tang bases its designs on historical Chinese clothing, reviving 1920s and 1930s styles in bright colors

It is versatile: White can be dressed up or down, making it a versatile color for a club dress

Where to Actually Find a Look (And Have a Plan Before You Start) Before you click on anything or head to the mall, pause and ask: What do I actually want to wear

Vera Wang opens her own design salon in New York, featuring her trademark bridal gowns