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What styles are included in the Princesa by Ariana Vara collection

For Galia Lahav, the platform also serves as a branding exercise, allowing it to regain control of how the gowns are sold to ensure the dresses and the label hold value

"I do think it's essential for the couple to give their bridesmaids some direction, guidelines and inspiration for choosing a dress, along with approving each bridesmaid's selection so there are no unforeseen surprises on wedding day," she adds

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