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Services Marketing Integrating Customer Focus Across The Firm Third Edition colour pens ISBN: 9781770257238

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Description

ISBN: 9781770257238

Natural Sciences Grade 9

high-value educational resources support learning and teaching

A companion to this book

ISBN: 9781920701017

Services Marketing Integrating Customer Focus Across The Firm Third Edition colour pens ISBN: 9781770257238European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up to date and topical

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