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Marketing Management a SA Perspective 4th Edition Grade 9 Life Orientation Textbook caps 6001396013609With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of todays demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and
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