Physique Pictorial V12N04 [May 1963] v57 While PP appeared a bit

While PP appeared a bit unkempt in its later years

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The photograph aptly illustrates Mizer's aptitude for capturing the essential character of his subjects

societal norms dictated that it was "indecent" to wear swimsuits outside of the beach

and Apollo International

Physique Pictorial V12N04 [May 1963] v57 While PP appeared a bitThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect