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the blue hour suspended between night and the new day
the visible signs of luxury and accessible fine watchmaking
And with its affordable price point
Where timeless craftsmanship meets modern watchmaking
And Louis Erard has the courage to say so: human beings wouldn’t be complete without a good dose of humour and self-mockery
Le Régulateur Louis Erard x Alain Silberstein box the blue hour suspended betweenRed Dot Award: Product Design 2021 LOUIS ERARD is embarking on a new strategic route with a reinterpretation of the brand`s regulator watch in collaboration with the architect and watchmaker Alain Silberstein. This is a double first: in its 90 years of existence, LOUIS ERARD has never given carte blanche to a designer, while Alain Silberstein had never before designed a regulator watch.